By: Tehreem Pervez
The most critical thing for any organization is increasing its sales. We see companies investing in the right product, at the right time, at the right place but still fail to achieve their goals. In such case the question arisesYou can’t sell anything if you can’t tell anything
If everything is right, what went wrong then?
It is the communication gap. It’s just not only about the right thing at the right time, above all it is about communicating the right thing at the right time and at the right place. It is about creating an effective massage for the potential customers that can reach them and convince them to choose you over your competitors.
But what makes a message effective for its customers?
The answer is its content. A company should be able to convey what actually they are offering and who their target audience is. Content marketing is approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Content marketing has gained importance in marketing for last few years as explained by Liam Fisher
“Customers today are bombarded with more adverts and messages than ever before, so the impact of more traditional channels is somewhat diluted. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. It’s a way of conveying your brand’s personality and offering without being overtly promotional, which can go a long way toward building brand trust amongst your audience. More and more brands are recognizing the impact of content marketing, so those who choose to ignore it will increasingly fall behind.”
An effective marketing content is the one which is able to convince the customers that the particular product has ability to solve their problems
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
So on the whole, Marketers should understand that it is not only the product but it is the massage and most importantly it is the content of massage that is required to be relevant and accurate for not only grabbing new customers but retaining the old ones.
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