Nowadays social media is surrounding the whole world. Everyone uses platforms like Facebook, Twitter, Instagram, etc. Through these platforms, you can easily share your events with people.
You may have never thought about the time when you should share your events on these platforms. But if you want the engagement of a large number of people then you should think of the best timing. Because people prefer using social media at specific hours.
You can also check the marketing strategies for your event.
In between these hours, you will gain more likes and shares, as well as the number of visitors, will increase.
The question rises that “What is the best time or the best hours to share your event on social media?”
Unfortunately, there is no perfect answer to that question. But you can answer it in a way that there can be different timings even different days depending upon your business, your goals, and the platform you are using.
Following are the best timings for each social media that will help you in gaining more likes and shares and you will find more people engaging with your posts:
People use Facebook at work and at home, on desktops, and on mobiles. Which makes them able to use it all the time when needed.
The best timing to share your event on Facebook is from 12:00 to 1:00 p.m. on Saturdays and Sundays for getting more shares, from 3:00 to 4:00 p.m. on Wednesdays for getting more clicks and from 1:00 to 4:00 p.m. on Thursdays and Fridays.
It can vary from business to business but most spike towards the end of the week.
You can also find the best timing according to your audience using different tools.
“The people want to be at work, the more they are on Facebook”
You can also find several people engaging in your post by opening your Facebook event page then going to Insights and by clicking on Posts.
Twitter is used at home and at work, usually during down times like commutes and breaks.
The best timing to share your event on Twitter is from 12:00 to 3:00 p.m. on Monday through Friday, from 5:00 to 6:00 p.m. on Wednesday.
It can also vary from business to business. So you can find out the time of your own audience’s engagement with the post using different tools or by opening the Twitter Analytics dashboard and hitting Tweets.
Instagram is meant for use on mobile devices, so users tend to use the network all the time, at any time.
The best time to post on Instagram is anytime Monday through Thursday, expect between 3:00 to 4:00 p.m.
According to TrackMaven:
“There’s no significant difference to the effectiveness of sharing photos on Instagram throughout the day. However, videos perform best after 9pm, so save your video posts for late at night.”
An Instagram analytics tool that has a feature to help you understand when to post to Instagram to reach more of your own followers. If we post our events in between these timings there will be a great chance of getting more and more audiences day by day.
What are your timings to promote your events on social media? Are they different from the ones I suggested? If yes! then mention them in the comments section below. 🙂